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UX Designer · Product Designer · Podcaster

Abdelrhman

I overthink so you don't have to.

Forbes 30 Under 30 startup14 products shippedFigmawya podcast

Abdelrhman, black and white portrait

About

01Who I am

A product designer who came up through Computer Science, so I read the system and the screen at the same time. Fourteen products shipped, a 265-screen health app led solo, and the only designer at a Forbes 30 Under 30 startup.

02The thread

Based in Cairo, building for a Copenhagen HQ. Arabic and English. Research, systems, and code. The thread isn't one skill; it's that I'd rather carry the hard part than hand it to you.

03The answer

So here's the whole job: I overthink so you don't have to. You won't see the hundred decisions underneath. You'll just feel that it worked.

Proof

Complexity absorbed. You felt none of it.

+

user stories absorbed

research interviews conducted

50+ research interviews conducted

screens decided for you

UI screens designed

265 UI screens designed

products carried end-to-end

shipped products

14 shipped products
%

more engagement, less friction

engagement lift

20% engagement lift

Work

Five products you'd breeze through. Here's what each one actually took.

01TutoruuEdTech · AI · Solo designer · 2024

A Forbes startup had a design problem. I was the only designer.

A landing page bleeding users because B2B and B2C were fighting on one screen. An AI chat people didn't know how to prompt. A payment wall that only took credit cards, in a country that runs on InstaPay and Fawry. And no design system holding any of it together. I owned all of it.

↑ 20% engagement↓ payment drop-offMulti-brand design system
Read the case
02Taa MarbutaHealthTech · 0→1 · RTL-first · 2024

265 screens. One mission: a health app that's actually hers.

RTL-first from day zero, not a translation. 69% of women abandon a health app within two weeks, so trust had to be designed into every screen. Patient app plus clinic app, iOS-first, with the period tracker as the core, not a feature.

265+ screensPatient + clinic appsRTL-first
Read the case
03Islam OnlineRedesign · Design system · Non-profit · 2023

95 million views. A design stuck in 1998.

A 25-year-old platform on Bootstrap, a brand kit that wasn't even finalised, and an audience aged 17 to 70. The number one complaint was search. I built a four-layer token system with light and dark modes and shipped it as JSON and CSS.

4.22 / 5 UXNPS 8.05 / 10Tokens: JSON + CSS
Read the case
04WandrMarketplace · 0→1 · Travel · 2023

Two sides, zero users. A travel marketplace from nothing.

Travelers won't come without agencies; agencies won't list without travelers. So: 200+ surveys, agency workflow interviews, and 6 personas before a single wireframe. Group booking was broken everywhere, so each traveler fills their own details inside one shared flow.

200+ surveys6 personasTwo-sided MVP
Read the case
05AcademiaEdTech · LMS · Graduation project · 2023

196 out of 200. Best Design Award.

Built like it would ship, not like a demo. 80+ screens across three portals (student, instructor, admin), accessibility-first from day one. The committee could tell the difference between a product and a prototype.

196 / 200 · A+80+ screensBest Design Award
Read the case

Worked with teams & clients at

Method

Six rules I design by. So you never have to think about them.

01

Ship beats perfect

Tutoruu, four major redesigns in eight months, solo.

02

System before screen

Taa Marbuta, a design system before the first screen.

03

Research isn't optional

Wandr, 200+ surveys before a single wireframe.

04

AI amplifies judgment

Claude Code + Figma MCP, daily practice. Not a buzzword.

05

RTL from day zero

Taa Marbuta, Arabic-first, never retrofitted.

06

Teach while building

67+ podcast episodes for Arab designers.

Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.Start with the problemBuild a system, not a pageTeach while you buildShip. Learn. Repeat.

Teaching & Studio

I overthink out loud, too. So other designers don't have to.

Podcast

Figmawya

Closing the gap in Arabic design education, one episode at a time. Original UX, grounded in the MENA reality.

67+ episodes3 showsArabic · MENA
Studio

Things I make and share:

  • Templates
  • Plugins
  • Design systems
  • Claude skills

Testimonials

People I've built with. In their words.

Abdelrhman consistently demonstrated discipline, reliability, and creativity. His contributions significantly enhanced our product development efforts.
Mohamed Elmestekawy
Mohamed ElmestekawyCo-founder, Tutoruu · Forbes 30 Under 30 ME

Contact

Got a product
that needs to exist?

I'll take it from zero to one, and the systems from one to many.

Open to workFull Time
Email me
Available now

I overthink
so you don't have to.

Location

Cairo, Egypt

Timezone

EET / UTC+2

Actual Time

Response

< 24 hours